Privacy Policy

Updated: 2024-06-23

1. Introduction

Welcome to ColorAI, operated by Weatherlight AB, registered in Sweden ("we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect your personal data when you use our AI color palette generator app. We are committed to ensuring your privacy and complying with the General Data Protection Regulation (GDPR).

2. Information We Collect

• Personal Data: When you use ColorAI, we may collect personal data such as your name, email address, and any other information you provide.
• Creative Briefs: Data entered as creative briefs, which may include free-text descriptions.
• Usage Data: Information about your interaction with the app, including IP address, device information, and browser type.

3. Legal Basis for Processing

We process your personal data based on the following legal bases:

• Consent: You provide consent for us to process your personal data for specific purposes.
• Contract: Processing is necessary for the performance of a contract with you or to take steps to enter into a contract.
• Legitimate Interests: Processing is necessary for our legitimate interests, provided these are not overridden by your rights and interests.

4. How We Use Your Data

• Generating Palettes: To create color palettes and contextual explanations based on your creative briefs.
• Improvement and Personalization: To enhance app performance, tailor user experience, and refine algorithms.
• Communication: To send updates, respond to inquiries, and provide promotional materials (with your consent).

5. Data Sharing and Disclosure

• Service Providers: We may share your data with third-party providers who assist us in operating our app and providing services to you.
• Legal Requirements: We may disclose your data to comply with legal obligations or respond to lawful requests.

6. Data Storage and Security

Your data is stored securely and protected using industry-standard security measures. Only authorized personnel have access to your data.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

8. Your Rights

Under the GDPR, you have the following rights:

• Access: Request access to your personal data.
• Rectification: Correct any inaccurate or incomplete data.
• Erasure: Request deletion of your personal data.
• Restriction: Restrict the processing of your data under certain conditions.
• Portability: Receive a copy of your data in a structured, commonly used format.
• Objection: Object to the processing of your data for specific purposes.
• Withdraw Consent: Withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

9. Third-Party Links

ColorAI may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

10. Children's Privacy

ColorAI is not intended for children under 13. We do not knowingly collect personal data from children under this age. If we become aware that we have inadvertently received personal data from a child under the age of 13, we will delete such information from our records.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our app and, when required, via email. Please review this policy regularly to stay informed about how we are protecting your data.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at contact@colorai.app.

By using ColorAI, you consent to the collection and use of your information as described in this Privacy Policy.

Thank you for using ColorAI!